bloc projects


Bloc Billboard – Charlie Coffey

2 September 2014 – 23 October 2014

Coastal Style Community (ongoing) is a new work created for the Bloc Billboards by London based artist Charlie Coffey. The billboard continues a work that started as a digitally altered found poster, which was then pasted onto hoardings in a North London street, re-photographed and later exhibited in a new public setting. A street view capture of the image in this most recent location is presented on the Bloc Billboard as a continuation of Coastal Style Community in Sheffield.

In bringing elements relating to diverse urban spaces, histories, ideologies, traditions and cultural identities together into one image, Coffey’s work draws attention to the apparent contrasts and connections between places and communities, and further to the manifold interpretations and notions of these terms.

The original found image depicts an aerial view of a typical caravanning site based on the Southern coast of England, a place and a tradition whose datedness seems emphasised by the bleaching of the poster’s colour by the sun over time. In the sequential works represented in the Bloc Billboard, imagery relating to this holiday community is placed within a traditionally tight knit, North London-based religious community, and these together are placed within an historically industrial area of London increasingly populated by artists. These elements are now combined with the context of the billboard itself: a former industrial area within a Northern city, skirting both cultural and retail quarters and occupied predominantly by light industry and small workspaces for the arts.

Coastal Style Community alludes to the interweaving of different identifications and associations within contemporary social life, in which we might be both inadvertently or knowingly complicit within various cultural and economic agendas, protect or reject modes of living, practices and institutions, and experiencing a sense of both belonging and being excluded.

This Bloc Billboard has been commissioned through our membership scheme. Find out more about events, opportunities and becoming a member here.

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Charlie Coffey graduated in Fine Art from Goldsmiths College in 2007 and currently lives and works in London (UK). She works across drawing, sculpture and installation, often taking a site specific approach to exhibition making. Her practice brings together an interest in the political agency of art and (im)possibility of making a viable, socially engaged, artistic response. She recently showed in C/ON/CE/RT/IN/A at Tou Scene, Stavanger, Norway and Associate Members Show, LIMBO substation project space, Margate, UK, selected by Bob and Roberta Smith and Sarah Martin. Coastal Style Community was previously shown as part of Appropriate Response, VulpesVulpes project space, London, 2012.